Taos is a magical, mystical, spiritual center, located in north-central New Mexico in the spectacular Sangre de Cristo Mountains, so named for their purple-red hue when the sun is setting. The Taos area may be the best kept secret for bicyclists. The scenery is spectacular from the saddle of a road bike, mountain bike or fat bike. There are numerous enjoyable routes on the road for all levels of riders. And if dirt is your preference, there are hundreds of miles of singletrack and doubletrack, both in the mountains and in the valley for all skill level riders.
Founded in 1991, Gearing Up is now owned and operated by Darren Bond and his family. Darren is a 4th generation Taoseño who grew up riding both mountain and road bikes. Darren’s love of cycling and Taos has definitely infected his entire family!
Gearing Up Bicycle Shop is a year-round shop dedicated to all bicyclists and cycling. We pride ourselves in our knowledge of bicycles and the riding around Taos. We strive to provide the best service to our customers, always!
Gearing Up has experienced, caring mechanics and sales staff who provide full service and repair. We sell + rent high quality bicycles from Juliana Bicycles, Salsa Cycles, Santa Cruz Bicycles and Specialized Bicycles, and have a wonderful assortment of clothing, shoes, car racks, sunglasses and accessories, all competitively priced, available in the shop + online.